Amazon simply introduced its Fitbit killer: Amazon Halo Band

Amazon just announced its Fitbit killer: Amazon Halo Band

Perhaps it’ll change back one day, but fitness looks to be a self-guided journey for the foreseeable future, thanks to the COVID-19 pandemic. Workout routines have shifted toward living rooms, neighborhoods, and parks like never before. That means there is more diligence and self-planning beyond signing up for a Barry’s Bootcamp class or yoga after work.

Amazon Halo – Health & wellness band and membership –

64.99Shop Now

More a Fitbit killer than an Apple Watch competitor, Amazon Halo Band is a fitness tracker with a monthly membership built-in, called Amazon Halo. A company press release describes the tandem subscription and device as “AI-powered health tools with an innovative and stylish wrist band.”

As the product page explains, membership includes stats on body composition, tone of voice analysis and sleep & activity tracking free for 6 months. After that, the subscription auto-renews for $3.99 per month. If you cancel your subscription, you’ll still get “access to basic sleep time, heart rate, and step tracking.”

Here are a few more details on what Amazon Halo tracks:

  • Body Composition: Measure body fat percentage, a better indicator of health than weight or BMI alone
  • Activity: Track the intensity & duration of your movement plus sedentary time
  • Sleep: Analyze patterns like how often you wake up during the night
  • Labs: Science-backed experiments and challenges from experts like the Mayo Clinic, SWEAT, and Headspace
  • Tone: Analyze qualities of your voice like energy and positivity to help strengthen communication

The last point there is probably the greatest curio; according to the product listing, it allows you to “Maintain relationship health with tone of voice analysis.” Hmm.

If you’re at all concerned with your boss finding out how you talk about her behind her back, well, Amazon assures you that Halo “data is encrypted in transit and in the cloud, and customers can download or delete their data at any time directly from the app.”

There’s a good chance the Amazon Halo Band will be a popular gift this holiday season—it’s about half the cost of a Fitbit Flex Wireless Activity + Sleep Wristband and less than half the price of an Apple Watch 3.  That’s how Amazon does it—it offers you inexpensive hardware so you sign up for a subscription. And based on Amazon’s success, it’s hard to argue with the strategy.

Hearst Newspapers participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.

Ryan Craggs is the Director of Content Marketing for Hearst Newspapers. Email him at


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